I LIKE THESE BRANDS ON TIKTOK.
Soraya Jackson
October 24, 2022
A brand’s tone of voice allows consumers to differentiate themselves from other brands.
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Through the tone of voice, you can assume the personality and values a brand is trying to demonstrate to its audience.
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So, in other words, you should be able to distinguish what brands target Boomer Babies versus which target Generation Z; or which brands have a more conservative or traditional outlook versus brands with a liberal unorthodox perspective.
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I am a proud member of Gen Z and these are a few brands that I love on TikTok:
Duolingo is an excellent example of a brand on TikTok making responsive and engaging posts through the brand's tone. Their TikToks are usually made with their mascot recreating trends, dancing and more. Their tone is light-hearted and friendly!
I believe they were one of the first notable brands on TikTok besides sports teams to show up with a mascot to create content with.
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Even a credit card brand geared toward post-secondary students has its mascot!
Ikea, Hootsuite, and Scrub Daddy also have mascots. Having a mascot is an easy way to personify a brand without having a brand ambassador. It is genius.
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On TikTok, the Barbie brand is good at subtle and blatant product placement in its videos. They do a lot of "trend-coded" videos using Barbie dolls, as in they produce content typically trending from various corners of the TikTok universe—I.e. Podcasts, ASMR, Vlogs, Skits, Challenges and more.
They present themselves as a kid-friendly and positive channel overall.
And I always sit and watch the whole TikTok, even if it is uninteresting. Why?
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Because there was a group of people who had a meeting; they came up with a script, got props and voice actors, then filmed and edited such tedious videos using dolls.
Dolls.
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The No Name brand––social media aside, is just iconic.
So put them on social media, *chefs-kiss*. They are direct, and I love them for that. It's so simple, but you know who the brand is. They have remained consistent with all their marketing campaigns.
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Just look at their TikTok page. Or any of their social media pages!
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Honourary Mentions
These TikTok accounts are location-specific branded accounts.
These pages show the employees running these stores in a fun, happy and humanizing light. I would have loved to do this with my teams at the retail store or restaurants I worked for.
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We love a happy and actual family-like environment in the workplace.
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@Marcsnofrills // @vincesnofrills // @StarbucksKingwayMills
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